H. BERTHOLD TYPEFOUNDRY

Lo-Type®

Mac & Windows OpenType
Languages: Western Latin 1
Type Style: Display
Design Date: 1980, 1913
PostScript OTF $170.00

Lo-Type Std Light

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Lo-Type Std Light

Lo-Type Std

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Lo-Type Std

Lo-Type Std Medium

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Lo-Type Std Medium

Lo-Type Std Medium Condensed

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Lo-Type Std Medium Condensed

Lo-Type Std Medium Italic

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Lo-Type Std Medium Italic

Lo-Type Std Bold

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Lo-Type Std Bold

Lo-Type®

Lo-Type was designed by Louis Oppenheim and first released by Berthold in 1914. In 1980 Erik Spiekermann adapted the faces and expanded the family with the addition of a regular weight. Subtle deviations and inconsistencies between the characters in the different weights are intentional. The large x-height, idiosyncratic shapes and wobbly edges make it particularly eye-catching and unique. As Louis Oppenheim wrote, “Advertising should never be dry. A little bit of humor combined with straight facts will produce a happy mixture.”
Lo-Type is a trademark of Berthold Types Limited.