H. BERTHOLD TYPEFOUNDRY

Lo-Type® Pro

Mac & Windows OpenType
Design Date: 1980, 1913
PostScript OTF $295.00
TrueType TTF $295.00

Lo-Type Pro Light

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Lo-Type Pro Light

Lo-Type Pro Regular

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Lo-Type Pro Regular

Lo-Type Pro Medium

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Lo-Type Pro Medium

Lo-Type Pro Medium Italic

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Lo-Type Pro Medium Italic

Lo-Type Pro Bold

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Lo-Type Pro Bold

Lo-Type Pro Medium Condensed

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Lo-Type Pro Medium Condensed

Lo-Type® Pro

Lo-Type was designed by Louis Oppenheim and first released by Berthold in 1914. In 1980 Erik Spiekermann adapted the faces and expanded the family with the addition of a regular weight. Subtle deviations and inconsistencies between the characters in the different weights are intentional.

The large x-height, idiosyncratic shapes and wobbly edges make it particularly eye-catching and unique. As Louis Oppenheim wrote, “Advertising should never be dry. A little bit of humor combined with straight facts will produce a happy mixture.”

Lo-Type is a trademark of Berthold Types Limited.